At the 3rd edition of the Bangladesh Retail Awards 2026, organized by Bangladesh Brand Forum in collaboration with Bangladesh Retail Forum, fashion and lifestyle brand Sailor achieved a major milestone by winning recognition for the third consecutive year.
Held at Radisson Blu Water Garden Hotel, the event celebrated outstanding contributions to modern retail in an increasingly digital landscape.
Sailor was named Best Retailer in the Fashion & Apparel category for the third time, reaffirming its consistent performance and strong positioning in Bangladesh’s competitive retail sector.
Sailor also won the Best Retail Campaign award for “Sailor’s Brand Ambassador – The Heart of Sailing Life.” The campaign highlighted customers and designers as brand ambassadors, blending heritage with contemporary fashion. By featuring real families as models, Sailor reinforced authenticity and set a benchmark in customer-centric storytelling.
Additionally, Sailor received an honorable Mention in Best Retail Strategy for its people-centric growth approach aligning frontline empowerment, service storytelling, customer trust, and operational discipline to ensure consistent experience and long-term loyalty.
The brand also earned an Honourable Mention in Best In-store Design. The brand’s retail spaces reflect a “design that quietly sells” philosophy, combining minimalist modern aesthetics with intuitive layouts and strategic product placement. Stores also integrate local heritage and cultural narratives, ensuring a seamless yet locally rooted experience across locations.
Sailor CEO Md. Rezaul Kabir expressed gratitude, saying: “A heartfelt thank you to our passionate people, valued customers, and supportive stakeholders for your continued trust and belief. This achievement is yours as much as ours.”
The Bangladesh Retail Awards 2026 honoured 64 organisations across 26 categories, recognizing innovation, customer experience excellence, and the growing integration of physical and digital retail.
Photograph- Courtesy
