Armani to Launch Stake Sale Talks with LVMH, L’Oréal, and EssilorLuxottica

Italian luxury fashion house Armani is preparing to hold formal talks with LVMH, L’Oréal, and EssilorLuxottica regarding the sale of an initial minority stake.

This move follows instructions left in the will of late founder Giorgio Armani, which requires his heirs to sell an initial 15% stake in the privately held company. The will explicitly identified these three corporate giants as preferred partners due to their long-standing commercial and licensing relationships with the brand, such as existing beauty and eyewear partnerships. One of the informal options being explored is dividing the 15% stake equally among them, giving each a 5% holding as the luxury house navigates its post-founder succession strategy.