In a wedding industry that is constantly shifting, Anika Azam, owner of Kri Events, carries the rare ability to blend artistry with emotion. Over the years she has earned a reputation as one of the most meticulous event designers in the country—someone who understands not just décor, but the heart of a celebration.
As 2025 unfolds, Anika finds herself at the centre of an industry that is experiencing a dramatic transformation. Couples are rethinking traditions, families are leaning toward more personalised celebrations, and wedding planning has evolved into something far more layered than stage décor and floral arrangements.
A Year of Intimate Luxury and Clearer Visions
For Kri Events, 2025 has been marked by a clear movement toward intimate yet luxurious weddings. Families want smaller gatherings, but they also want every detail to feel special—dance performances before the couple’s entrance, live musicians, and immersive moments that stay with the guests long after the night ends.
“Clients today come with mood boards, references and very clear ideas,” Anika explains. “Their vision becomes the blueprint. Our job is to translate their personality into the space.”
This shift has allowed Kri to embrace a more boutique style of planning, where every element—lighting, colour palettes, stage design, and performances—is curated around the couple rather than trends alone.
The Foundation of Consistency: Treating Every Event Like Her Own
Kri Events is often associated with reliability and a deeply personal touch, something Anika has cultivated from the beginning.
“We treat every event as if it’s happening in our own family,” she says. “Weddings are emotional. They deserve honesty, transparency, and involvement.”
This philosophy has remained unchanged since 2009. Clients are never kept at a distance; they are included in decisions, updates, and creative processes. Over time, this approach has built a kind of trust that money cannot buy—families feel they are planning with a cousin or close friend rather than an external vendor.
Short Timelines and Rising Costs: The Challenges Behind the Glamour
Like every wedding season, 2025 brought its share of stress. Many couples approached Kri with very little time before the event, leaving the team racing to prepare sets, source materials, and finalise designs within tight schedules.
On top of that, prices of flowers, fabrics, props, and rentals surged due to market conditions. Budget planning became more difficult, and expectations had to be managed with care.
“Even when things become expensive, families still want the best,” Anika says. “Our goal is to give them the highest quality within whatever budget they have. Weddings are a big financial commitment for any family, so we try to honour that.”
Bangladesh’s Evolving Wedding Culture
The country’s wedding culture is no longer centred around spectacle alone. Today’s couples want a fusion—contemporary aesthetics with cultural roots intact.
They want performances, live music, choreographed entries, and experience-driven moments that make the event feel alive.
“This year we designed an event where the bride and groom exchanged garlands on a raised platform in the middle of the hall, surrounded by guests,” Anika recalls. “Confetti burst the moment they exchanged the garlands. It became a memory everyone talked about.”
Weddings are no longer just ceremonies—they are experiences choreographed to tell a story.
A Team Fueled by Creativity and Ownership
Behind Kri’s design language is a team that thinks, imagines, and plans together. Every new project starts with a collective brainstorming session; each member contributes ideas on layout, décor elements, entertainment, and guest flow.
To keep the creativity alive, Anika hands ownership of each event to a specific team lead.
“When someone knows that an event is theirs to carry, they give their full effort,” she says. “When people feel valued, they create magic.”
This culture of responsibility and artistic freedom keeps the team energised, especially during peak wedding season when back-to-back events can easily drain enthusiasm.
A Designer at Heart, A Planner by Purpose
At the core of Kri Events is Anika’s identity as a designer. She sees weddings not as grand productions but as emotional landscapes—spaces where stories are told through flowers, music, textures, and movement.
Her journey reflects the changing dynamics of Bangladesh’s wedding market, where families are seeking personal expression and curated experiences over tradition-bound formalities. With each event, she continues to shape that evolving culture through thoughtful design and heartfelt execution.
“Our aim is simple,” she says. “Every wedding should feel like the couple themselves. Their vision should live in every corner of the celebration.”
In a growing industry filled with grandeur and noise, Anika Azam stands out for one reason: she designs with emotion. And in today’s evolving wedding landscape, that may just be the most valuable skill of all.
