In the heart of Bangladesh’s thriving fashion industry, one name stands out for its commitment to quality and innovation: Wahida Sharmin. As the dynamic force behind FIT ELEGANCE, a leading menswear brand, Wahida has woven together her business acumen, love for family, and passion for travel into a tapestry of entrepreneurial success.
From its inception in 2001 to its current status as a respected name in men’s fashion, FIT ELEGANCE has grown under Wahida’s guidance. Her journey began in 2003 when she joined forces with her husband Tanvir Z. Rashid, DMD of East West Industrial Park, is a testament to perseverance, vision, and the power of embracing one’s roots while aspiring for global standards.
As we sit down with Wahida, she shares insights into her journey, the challenges she’s overcome, and her vision for FIT ELEGANCE. Her story is not just about building a brand, but about creating a legacy that honors Bangladesh’s spirit while meeting international quality benchmarks.
Under Wahida’s leadership, FIT ELEGANCE has carved out a niche in the retail market, offering ready-to-wear formal suits and trousers alongside custom tailoring services. The brand’s parent company, an RMG factory, contributes significantly to the local economy by employing a workforce of 7,500 and engaging in exports.
What sets FIT ELEGANCE apart? Wahida points to their meticulous research on fittings and their focus on introducing products and fabrics suited to Bangladesh’s seasonal needs. “We prioritize fitting, material quality, and finishing in every product,” she states proudly.
The brand is introducing a limited collection of coatees designed to complement both panjabis and shirts. While wedding collections have long been a staple, Wahida explains that their current focus remains on menswear produced in their own facilities, ensuring control over product quality and design.
FIT ELEGANCE’s growth is evident in its expanding retail presence, with nine locations across Bangladesh, including shops in Chittagong and various parts of Dhaka. Wahida’s vision for the brand is clear: “We want to make FIT ELEGANCE a true source of pride for Bangladesh—a brand from Bangladesh, made in Bangladesh, for the people of Bangladesh.”
This vision is reflected in their approach to design and quality. “We always keep in mind that we must commit to our Bangladeshi spirit while delivering global quality and designs,” Wahida explains.
When asked about her message for young aspiring entrepreneurs, particularly women, Wahida’s advice is both practical and inspiring: “Do what you love. Initially, financial rewards may be limited, and competition might be fierce, but prioritize quality over quantity in everything you do. Success will follow.”
As our interview concludes, it’s clear that Wahida’s journey with FIT ELEGANCE is more than a business success story—it’s a testament to the power of passion, perseverance, and a commitment to quality in building a truly homegrown brand.
